With over 20 years in the design industry, my journey began at the ground level—industry-trained in both print and studio environments, where I developed a deep understanding of the craft across traditional and digital platforms. Before joining Smeg, I ran my own design company, building brands and campaigns from scratch, and collaborating with clients across sectors.

For the past 10 years, I’ve proudly served as the solo UK Design Manager at Smeg, a company I genuinely love and continue to grow with. My role here is more than a job—it’s a creative partnership with one of the most iconic brands in the world.

But my passion for design doesn’t stop at 5pm.

Outside of my full-time role, I offer my skills to businesses of all sizes—helping them shape their visual identity, elevate their messaging, and stand out in competitive markets. Whether it’s branding, packaging, digital assets or print campaigns, I bring the same level of care and creativity to every project.

This isn’t a side hustle—it’s a continuation of my craft. My freelance work is thoughtfully balanced and always respectful of my commitment to Smeg. It allows me to stay creatively sharp, support others, and share the experience I’ve gained over two decades.

If you're looking for a designer who brings experience, integrity, and a genuine love for great design—I’m here, with time and energy for both Smeg and you.